MNTN
MNTN is an advertising platform that combines the precision of digital with the impact of television. MNTN believes Performance TV belongs right alongside paid search and social in advertisers’ direct-response marketing strategies.
As an in-house designer, I created a wide range of assets to support brand campaigns, product launches, and ongoing marketing efforts. This included social media graphics, email templates, landing pages, presentation materials, infographics and guides for content marketing, and more. I also played a key role in evolving and expanding the brand guidelines to ensure consistency while allowing for creative flexibility across channels.
Work Completed at
In-House: MNTN
Brand Development
Above are selected examples of ways I evolved and expanded the visual language of the MNTN brand identity into banners, flyers, heritage logos, and webinar social assets.
This landing page was created in collaboration with our UI designer to serve as a hub where customers can easily find curated guides/resources for any specific CTV needs.
Below are examples of guides that can be found on MNTN’s website. In my time at MNTN I redesigned and created templates for a variety of resources like these.
One category of guides — seasonal guides — are part of a campaign launched to help businesses stay up to date on their CTV marketing plan year-round. Seasonal email templates were created alongside the guides to give MNTN customers periodical alerts, helping them maximize their use of the platform.
Below is an internal initiative where I collaborated with a copywriter to create a 90s-video-game-themed strategy guide for SDRs. The guide streamlined the workflow of the SDR team in an engaging way and aided them in reaching their outreach quotas.
